Connect Google Analytics 4 with Google Search Console | Questions and Answers When did Google Analytics 4 start? When Google Analytics 4 rolled out in October 2020, it brought some exciting new features to the platform. What is the difference between Universal Analytics and Google Analytics 4? Google Analytics 4 uses the User ID method and considers active users on the site, who are currently engaging, to calculate user count. Universal Analytics uses the Client ID method and focuses on total users on the site to calculate user counts. What is the difference between Google Analytics and Universal Analytics? Here's a short answer for those in a hurry: There is no difference between Google Analytics and Universal Analytics. They are the same thing. ... All newly created Web Properties in Google Analytics are Universal Analytics properties, so you don't need to do any additional configuration. Is Google Analytics 4 better? Google Analytics 4 is on track to be more potent than Un...