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What Google Search Is Telling Me About My Blog

 

 This is one of Grandpa's earlier stories, revisited while Grandpa takes a short break.

 


This morning, I went back and reviewed a conversation I had with my AI companion a few days ago.

It was about something I have been watching quite closely lately: the traffic to my blog, AI123 (ai123.ca).

At first glance, the numbers didn't look particularly exciting.

For the week of August 3–9, 2026, Google Analytics showed:

  • Organic Search: 27 sessions

  • Average session duration: 12 minutes 35 seconds

  • Blogger: 19 sessions

  • Average session duration: 6 minutes 14 seconds

Twenty-seven sessions?

That's not a huge number.

But then I looked at the other number.

12 minutes and 35 seconds.

That caught my attention.

Maybe the number of visitors isn't the whole story

I have been watching my blog traffic for quite a while now. Sometimes the numbers can be surprisingly large, and sometimes they fall back down again.

It is easy for a blogger to become excited when seeing thousands of pageviews.

I certainly have done that myself.

But my conversation with ChatGPT made me think about something different.

Perhaps I shouldn't only ask:

"How many people came to my blog?"

I should also ask:

"What did they do after they arrived?"

That is a different way of looking at blogging.

Someone who arrives through Google Search may have been looking for something specific. They type a question or a topic into Google, see a result, and decide to visit my blog.

If that person stays for several minutes, perhaps they are actually reading.

That is much more interesting to me than simply knowing that someone clicked on my site.

Organic Search versus Blogger

The comparison was particularly interesting.

Visitors coming through Blogger averaged 6 minutes and 14 seconds.

Visitors coming through Organic Search averaged 12 minutes and 35 seconds.

In other words, the average Organic Search session was roughly twice as long.

Of course, I have to be careful.

There were only 27 Organic Search sessions in this particular period. That is a small sample, so I don't want to make a big conclusion from one week's data.

But I think it is a signal worth watching.

Maybe Google is slowly finding people who are genuinely interested in some of the things I write about.

And that makes me curious.

What are people searching for?

This is where blogging becomes interesting for me.

I am not a professional SEO expert sitting in an office studying keywords all day.

I'm a grandfather who likes to write.

I write about AI. I write about blogging. I write about my experiments with technology. I write about things that happen in my everyday life.

Sometimes I don't know which story will attract readers.

I simply write about something that catches my attention.

Recently, I have also noticed people searching for subjects such as blogging, Blogger, AI learning, and AI versus AGI.

That tells me something.

People are not necessarily coming to my site only because somebody sent them a link.

Some are actually searching for these subjects.

That is encouraging.

My AI companion gave me something to think about

When I shared the Google Analytics information with ChatGPT, it told me that the Organic Search result might be more meaningful than simply looking at a large pageview number.

I liked that observation.

Not because ChatGPT told me something I wanted to hear, but because it gave me another way to interpret the data.

I used to think of analytics mainly as a scoreboard.

More visitors = good.

Fewer visitors = bad.

Now I'm beginning to see it more like a conversation.

The numbers are telling me something about the people who visit.

Where did they come from?

What did they read?

How long did they stay?

Did they come back?

Did they find me through Google, Blogger, YouTube, Facebook, or somewhere else?

These questions are becoming more interesting to me than simply watching the visitor counter.

I don't want to change everything

There is another piece of advice from my AI companion that I found useful.

It suggested that I shouldn't immediately start changing everything just because I saw one encouraging result.

I agree.

That's probably one of the hardest lessons for a blogger.

You see one number go up and you want to change the whole website.

You see another number go down and you wonder whether something is wrong.

But perhaps the better approach is simply to watch and learn.

For now, I want to see what happens to Organic Search over the next few weeks.

Will those 27 sessions become 40?

Then 60?

Maybe 100?

And will visitors continue to spend several minutes reading?

I don't know.

That's the fun part.

I'm learning alongside my readers

At 80, I didn't expect that I would become so interested in website analytics.

But here I am.

I'm learning about Google Analytics, Blogger, AI, search traffic, engagement, and all kinds of things that were certainly not part of my daily life years ago.

And I have discovered that I don't need to understand everything at once.

I can ask questions.

I can experiment.

I can make mistakes.

I can look at the data.

Then I can ask my AI companion, "What do you think this means?"

And we talk about it.

That's actually one of the things I enjoy most about blogging now.

I'm not simply writing stories.

I'm learning from the people who read them.

And perhaps that is the most interesting part of this whole blogging journey.

The 27 Organic Search sessions from August 3–9 may not look impressive to a big website.

But to me, they represent something much more personal.

They may be 27 small signs that someone, somewhere, searched for something, found a little corner of my website, and decided to stay for a while.

For an old grandfather who simply enjoys writing and sharing what he learns, that's worth paying attention to.

And I'll be watching what happens next.


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