Keywords of Blog Title, Blog Description and Post Title Make A Difference

How do readers come to your blog post?

Readers have their target in mind before their Google search.  They would type in keywords to the Google search box. Instantly there come up with all related articles.  The most relevant ones are on the first page.  The less relevant ones are on the next and following pages.  Hence, readers would read the front page, then the second and third page, and the following pages if they have the patience. Posts on the tenth and later pages would have much less chance read by the readers.  Therefore, utilization of keywords and long-tail keywords is essential.

What do readers look for when reading blog posts?

When readers read an article/post, they look for substances they want and need. But their eyes may be attracted or distracted by the colors, the layout, the appearance, and the design of the posts.  This first contact of the eyeballs is critical, and it decides the stay and leaves of the readers.   Readers would only spend time reading the content when their attention is attracted. If the content is rich in substance, informative, helpful, and engaging, they will read on for a relatively long while.  They would come back revisiting for more content time and time again.  If the content is dull and redundant materials, plagiarism, they would certainly leave with no return.

What is your mindset when writing the post?

Usually, people write what they think is right.  They express their views, opinions, and suggestions very much along their natural thinking process.  They write readily available stuff in their minds, assuming readers like and accept all of them. This is something we should avoid.  In the internet world, the reality is readers first.  Search engines would prioritize the readers' search keywords first. This is the foundation of the search algorithm.  Copywriters should put themselves in the readers' shoes and think along the same thinking path as readers; the primary goals of wide readership are missed. 

When You Choose the keywords 

• Think like a customer. 
• Identify your target audience and put yourself in the shoes of a reader/customer. 
• List of keywords
• Study the competition
• Use keyword research tools
• Analyze the results

Suggestions

• Plan your content based on keyword research
• Use a compelling blog title targeting your audience
• Use Keywords in Domain or URL
• Use Keywords in Blog Description
• Use Keywords in Your post Title
• Use Keywords Within the First 200 Words of the blog post
• Insert Keywords Naturally Throughout the post
• Use Keywords in the Last 200 Words
• Align all Keywords with the Primary Keywords
• Add Internal linking
• Write unique content with a mindset of a reader

Final thought

A keyword is a primary term or phrase that describes the content of a blog. Keywords for the post are related keywords, a word or phrase closely tied to a primary keyword. Focus on one or two long-tail keywords per blog post. When writing post content, asking the right questions and answering the questions right is a rule of thumb.

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