Beginner-friendly practice series
Approximately 15–25 minutes per dayDay 1 — Two AI assistants, one question
Give both ChatGPT and Claude exactly the same prompt:
Your exercise prompt
"I operate a blog called AI123.ca, focusing on educational technology, AI learning and AI productivity, with a special interest in helping seniors.
Analyze opportunities to improve its content, readership and potential affiliate income.
Give me five practical recommendations, ranked by importance, explaining why each recommendation matters."
Compare their answers:
Which recommendations are more practical?
Which understands your audience better?
Which offers more realistic suggestions?
Which gives clearer action steps?
Lesson: Different AI assistants can offer different perspectives on the same problem.
Chatgpt:
AI123.ca: Five Practical Opportunities for Growth
My overall assessment is that AI123.ca has a promising direction, but its next stage should focus less on publishing more articles and more on building a recognizable publication that attracts regular readers and earns their trust.
You already have three valuable ingredients:
A clear subject: educational technology, AI learning and AI productivity.
A distinctive audience: older adults and seniors who want to understand and use AI.
A genuine personal story: an 80-year-old learning, experimenting with and documenting AI in everyday life.
The third point is particularly important. Many technology publications explain AI from the perspective of technology professionals. AI123.ca can explain it from the perspective of an ordinary person who is learning by doing.
I would rank the following five recommendations in order of importance.
1. Build a recognizable content identity around practical AI learning
My recommendation: Make practical AI learning the backbone of AI123.ca.
Your current direction is good. I would organize the publication around four main content pillars:
Content pillar | Suggested content |
|---|---|
AI Learning for Seniors | Beginner guides, simple explanations, illustrations |
AI Productivity | ChatGPT, Claude and working with multiple AI assistants |
AI in Everyday Life | Writing, research, translation, learning and communication |
AI Digest | Important AI developments explained in plain language |
I particularly like your recent idea of exploring how ChatGPT and Claude can work together.
I would develop it into a continuing series:
Episode 1: Two AI Assistants, One Human Director
Episode 2: Using ChatGPT and Claude to Improve Your Writing
Episode 3: Comparing Two AI Assistants on the Same Question
Episode 4: Using AI for Research and Problem-Solving
Episode 5: Building Your Own AI Productivity Workflow
Why this matters
AI information is everywhere. Generic AI articles are becoming increasingly easy to produce. What readers need is practical guidance, real examples and honest experiences.
Your personal perspective is a competitive advantage. You are not simply explaining AI; you are showing readers how you use it.
The existing Start Here, FAQ, AI series and illustration pages already provide a foundation for this structure.
2. Turn website visitors into regular readers
Traffic is important, but returning readers are even more valuable.
Your October 2026 Google Analytics figures showed approximately 14,890 active users and 15,121 sessions. That is encouraging progress.
However, a visitor who reads one article and leaves is not necessarily a long-term reader.
I suggest three improvements.
A. Create a consistent article structure
At the end of every article, include:
What have we learned?
Try this yourself.
Read the next article in this series.
Explore more AI learning resources.
B. Connect related articles
For example, someone reading about ChatGPT and Claude should find links to:
AI productivity.
AI writing.
AI research.
AI learning for seniors.
This creates a natural reading journey.
C. Develop a simple email newsletter
Consider a weekly or biweekly publication called:
AI123 Digest — A Little AI Knowledge, One Step at a Time
Share three things:
One useful AI discovery.
One practical tutorial.
One interesting AI development.
A small group of regular readers can become more valuable than a large number of occasional visitors.
Why this matters
You want readers to develop a habit of returning to AI123.ca, rather than discovering one article through Google and never coming back.
3. Develop affiliate income through useful recommendations
I believe this is your most practical monetization opportunity.
You have already explored affiliate networks, including Impact, PartnerStack, Awin and others. You have also obtained approvals for AV Access and Pictory.
My advice is to avoid joining too many affiliate programs simply because they are available.
Instead, build an affiliate strategy around products that genuinely support your readers.
Here are four opportunities:
AI video creation
Pictory — demonstrate how an ordinary blogger can turn written articles into videos.
Writing assistance
Grammarly — explore grammar, clarity and writing improvements for people who want to communicate better.
Computer accessories
AV Access — review practical equipment that can make computer use easier.
AI productivity tools
Microsoft Copilot — investigate relevant products and any suitable Canadian affiliate opportunities.
I would use a simple content formula:
Introduce the problem.
Explain the product.
Demonstrate how you use it.
Discuss its advantages and limitations.
Provide an affiliate link if appropriate.
For example, instead of writing an article entitled "The Best AI Video Software", write:
How I Turned a Blog Article into a Video Using AI.
That is much more authentic.
Why this matters
Readers are more likely to trust a recommendation when they understand why you use a product.
You should also clearly disclose affiliate relationships and never allow commissions to determine your editorial conclusions.
One important point: don't measure affiliate success by the number of programs you join. Measure it by relevant clicks, conversions and actual commissions.
4. Improve Google search visibility and attract the right audience
Your blog needs to be discoverable by people who are already looking for answers.
I would concentrate on evergreen search topics rather than trying to compete with major technology websites on breaking AI news.
Examples:
Search topic | Possible article |
|---|---|
AI for older adults | How Seniors Can Start Using AI |
ChatGPT tutorials | 10 Simple Things You Can Ask ChatGPT |
AI productivity | How to Use ChatGPT and Claude Together |
AI writing | How AI Can Help You Write Your Life Story |
Computer literacy | Everyday Computer Skills Made Easier with AI |
I would also make three SEO improvements:
Use clear article titles that reflect what people actually search for.
Add descriptive meta descriptions and relevant internal links.
Review older articles every three to six months, updating outdated instructions and adding useful information.
One interesting opportunity is your existing collection of illustrations. Turn each illustration into a supporting educational resource, with descriptive image titles, alternative text and links to relevant tutorials.
There is growing competition from AI-generated content. First-hand experience, useful explanations and trustworthy information are ways to differentiate your publication.
Why this matters
Evergreen articles can attract visitors for months or years.
You don't need to publish breaking news every day. A good tutorial answering a common question can have a longer useful life than a news article about yesterday's AI announcement.
5. Build trust first, then develop additional revenue opportunities
My recommendation: Make AI123.ca a trusted educational resource, not an advertising website.
I see an opportunity to develop three longer-term assets.
A. Create an AI123 beginner's guide
You already have a collection of educational materials.
Consider combining selected articles into a free downloadable publication:
AI Learning for Seniors — A Practical Beginner's Guide
It could include:
Understanding artificial intelligence.
Getting started with ChatGPT.
Everyday AI applications.
Writing and learning with AI.
Using AI safely and responsibly.
This could become an introduction to AI123.ca for new readers.
B. Develop an AI123 recommended tools directory
Create one permanent page listing AI tools you have personally explored.
For each tool, include:
What it does.
Who might benefit.
Whether it offers a free version.
Your personal observations.
An affiliate link where appropriate.
This provides a natural place for readers to discover products without making every article promotional.
C. Build a recognizable publication
Continue developing the AI123 Digest concept.
A publication with regular educational articles, practical tutorials, personal observations and selected AI news is more valuable than a collection of unrelated posts.
Your charitable intention is another positive part of the story. Explain it transparently, including how income is handled and donated when that becomes applicable.
Why this matters
Trust is a long-term business asset. Readers should feel that AI123.ca recommends something because it is useful, not because it pays a commission.
My recommended priorities for the next 90 days
I would not attempt to implement everything simultaneously.
Here is how I would allocate your attention:
First 30 days — Establish the foundation
Days 31–60 — Build readership
Days 61–90 — Develop income opportunities
My final assessment
If I were managing AI123.ca, I would rank the five opportunities this way:
Rank | Recommendation | Main objective |
|---|---|---|
1 | Strong content identity | Establish authority |
2 | Build returning readership | Develop an audience |
3 | Focused affiliate strategy | Generate income |
4 | Search visibility | Attract new readers |
5 | Trust and long-term assets | Build sustainability |
There is one additional observation I want to share.
Your October traffic showed that AI123.ca is attracting a substantial international audience, with China representing an important share. I would examine the geographic and language distribution carefully before deciding whether to invest in bilingual content or concentrate on English-speaking readers. Traffic volume alone does not tell us which audience is most valuable.
My strongest advice: Don't rush to monetize AI123.ca. Build something worth returning to first.
You have already invested considerable effort in the website, its educational pages, illustrations, FAQ and AI series. The next stage should connect these pieces into a coherent publication.
I particularly like your philosophy:
Exploring → Learning → Documenting
Keep that identity.
At 80+, you have something that many AI websites cannot manufacture: genuine experience of learning new technology later in life.
That is not just a personal story. It is a potential publishing advantage.
And one final thought: if AI123.ca eventually generates meaningful affiliate income that can be donated to charitable organizations, that would give the project an additional purpose beyond blogging.
I would be happy to help turn these five recommendations into a practical AI123.ca growth plan and review its progress monthly.
Claude:
I’ll take it on directly. I’ll start by looking at the site itself.
I looked at the homepage, the featured pages and the top posts. I couldn’t see your analytics, so these are based on what’s publicly visible.
Your strengths are real. You’re an 80-year-old learner writing for peers, you publish consistently (about 25 posts a month at times), and you already have a free ebook, a series and an advertise page. The recommendations below build on those.
1. Make the content findable by what seniors actually search for
This matters most because traffic is the bottleneck for everything else. Many of your titles work for existing readers but not for Google: “Illustration 2,” “Illustration 5,” and reflective essays like “AI’s Next Chapter.” Someone searching “how to use ChatGPT for beginners” or “AI scams targeting seniors” won’t find them. Retitle and expand your best posts as plain how-to guides (“How to Write Your First ChatGPT Question: A Step-by-Step Guide for Seniors”) with screenshots. Your last three posts also make a very similar point (start using AI, it’s never too late), so consider merging them into one strong guide instead of publishing three. A scam-and-safety series (voice cloning, fake emails, how to verify AI answers) would also build trust and draw steady search traffic.
2. Build an email list around your free ebook
I couldn’t find a signup form anywhere. The only way to follow you is an Atom feed, which most seniors have never used. Your free ebook is a ready-made reason to subscribe. Email gives you an audience you own, regardless of what Google or Facebook do, and it’s the best channel for affiliate offers and sponsors later. A free tool such as MailerLite or Substack is enough, and a weekly “one tip” email in your voice would fit your brand well.
3. Rework affiliate income so offers match the reader and the content
Right now the affiliate links (Promeed organic sleep, an AV Access AI workstation dock) sit in the sidebar and don’t match your audience or posts. A senior learning ChatGPT isn’t shopping for an AI workstation dock. Affiliate links earn more when they appear inside a relevant tutorial, such as large-print keyboards, tablets, password managers, or tools you write about yourself, like Pictory. Check which of those tools run affiliate programs, since many AI companies don’t. Keep your disclosure visible near the links. Also pitch your “Advertise on AI123.ca” page to senior-focused businesses in the Markham and Toronto area, because local sponsors may pay more than affiliates at this traffic level.
4. Make the site easy to read on phones and tablets
Your own post says you noticed people using AI on their cellphones, and many seniors read on tablets. The page’s viewport setting is fixed at 1100 pixels, which can force pinching and zooming on a small screen. Please open the site on your phone and see how it looks. Also consider larger default text, higher contrast, and fewer sidebar widgets (the news feeds showed only “Loading...” when I looked). A cleaner mobile layout improves how long people stay, and Google rewards that too.
5. Reach seniors where they already gather
Search takes time to build, so go where your readers already are. Offer short talks or printable handouts to libraries, seniors’ centres and community groups in Markham, and share your posts in Facebook groups for seniors. You mentioned a lunch gathering where people discussed AI, and that kind of group is your ideal audience. Each presentation can end with the ebook and the email signup (recommendation 2), so offline contacts become subscribers.
If you can share your Google Analytics or Search Console data (top pages, traffic sources), I can sharpen the order and tell you which existing posts to rework first.
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