On-page SEO for Google Blogger

Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, you should still go after it. Just be aware that you probably won't rank for it quickly and that you may need to build lots more backlinks than the competition to rank. Here goes how to do page SEO in Blogspot.

Step Zero: Keywords

First,  choose the primary and secondary keywords or phrases you would like to rank in Google Search Engine. One or two is good enough. Based on these few keywords, you expand them to become the Title and content. That is very important, and bear this in mind.

Now, simply type in Google Search; it would suggest you with many related keywords and phrases. They would give you some ideas and help you figure out your primary keywords on 'how to do on-page SEO in Blogspot.'

Step One: Title

• The title tag needs to be less than 55 characters, 

• Use your primary keyword at the very front in the title tag 

• Do not stuff keywords in your Title. Make it readable.

• Keep your title tag unique for each post.

Here goes following the steps:

Enable Meta Tags in Settings

• On the left navigation menu, go to Settings > Scroll down to the 'Meta tags' section on the right.

• Turn on the Meta tags.

Ensure the Search Description is Visible

On the right sidebar, make sure you see the search description. That's where you'll enter your meta description. I  that option isn't there, go back to the Settings and turn the Meta tags 'On.'

Step Two: Meta Description

We will use the meta description to help search engines glimpse what our content is about.

Click the 'Search Description' drop down to enter your description on the right sidebar. Here are a few pointers to get your meta description right:

• Use your primary and secondary keywords

• Ensure a maximum of 150 characters

• Avoid keyword stuffing. Make it readable.

• Keep it unique.

Step Three: URL

URL stands for Uniform Resource Locator.

On the right sidebar, you'll notice there's a permalinks option. Expand that and choose a 'Custom Permalink.'

 Pointers for URL:

• Use primary keyword

• Enter URL in lower-case letters

• Separate words with a hyphen

• Try to keep it short.

Step Four: Site Structure

Make your website user-friendly 

Enable clickable link to the homepage 

Ensure a simple and straightforward navigation menu

Step Five: Headings

Headings show the hierarchy for your content.

H1 is your header, the main heading, and usually the most significant font size.

• There should be only one H1 for each page. The keywords on the blog page are the largest situated at the top. That is the blog title. The main title content. It sums up and tells the search engine what the page is about.
• H1 should be used only ONCE in a post. 

H2 is for sub-headings 

• The H2 keywords are a little bit smaller in size compared with H1. They are the main points of the content. For organic traffic purposes, use similar and related keywords to the H1. Each H2 heading will include the main keywords but offer a particular focus.

H3 is for sub-topics of H2. 

• They are in the subcategories in blog content, making it easily scannable by the search engines; it loves organic traffic stuff.

H4 is a sub-topic of subheading.

There are more headings from H1 to H6.

In this blog post, you'll notice that the main heading: How to do on-page SEO in Blogger is the H1 tag.

• Step One is an example of an H2 tag.

• Enable Meta Tags in Settings is an H3 tag.

Step Six: NLP & LSI

Write your content as if you're talking to a friend. G ogle wants you to make your content conversational. G One is when Google used to focus too much on keywords. N w, its powerful Machine Learning, and AI algorithms do NLP. 

What is NLP?

NLP is Natural Language Processing.

The context should be natural and conversational, simple, and easy to understand as the words apply. Oid jargon. U e relevant and related words in your content.

LSI is Latent Semantic Indexing, and it's good to use synonyms and related words to strengthen your content.

Step Seven: Internal & External Links

Google search engine crawlers want to crawl and index all the relevant content on the internet. 

A well-thought linking structure would enable your website to stand a good chance for ranking. An o, your content relevance, and value go up even further by linking to external sites. Don t be afraid to link to other relevant external sites.

Step Eight: Anchor Text

Hyperlinks are the clickable text within your content. If descriptive and relevant, the clickable links help your website visitors and search engine bots get clarity.

They are designed to take you from one page/post to another page/post within the website or to an external website.

The search engines can crawl and index different content pieces that positively impact user experience.

Anchor text should be relevant descriptive.

Step Nine: Image Alt Text

Use images and videos in your blog posts and pages. Add variety, which is good for you because your website visitors will engage more with your content. They'll spend more time, which in turn can help you perform well on Google Search Results.

Currently, search engines cannot determine what your image or video is about. Using relevant, descriptive text as alt text/alternative text for photos and videos would help. Google shows your pictures and videos high on Google search results.

Steps to Add Alt Text in Blogger

• Click the image and then the Settings icon:

• Then enter your alt text:

Step Ten: Sitemaps

A sitemap is like a directory of the pages and posts on your site.

Sitemaps help search engines crawl and index your site effectively.

There are two types of sitemaps:

• HTML sitemap

• XML sitemap

HTML sitemaps are meant to help users navigate your website with ease. XML sitemaps give a roadmap for crawlers to crawl and index pages/posts. XML Sitemaps are auto-generated on Blogger.com. These basic steps can definitely help you rank on Google.  

Final Thought

The easier way to understand the H1 tag is to imagine writing an outline of a large document. The main Title of your paper will be your <H1>, your main points the <H2>, and sub-points the <H3>

Source:

Google Search

Highly recommend:    How to do on-page SEO  (video)Google.