1. Include Your Keyword In Your URL
- Your URL tells Google what your page is all about.
- A keyword-rich URL can improve organic CTR.
- For example, the keyword for this page is "On-page SEO checklist".
- So I made the URL: davidau.net/on-page-seo-checklist.html.
2. Use Short URLs
- Keep your URLs as short as possible.
- A recent analysis of 11.8 million Google search results showed that short URLs rank best in Google.
3. Front-Load Your Keyword In Your Title Tag
- Put your keyword in the front of your title tag whenever possible.
- For example, the keyword for this post is "on-page SEO checklist":
- https://www.davidau.net/p/on-page-seo-checklist.html
- As you can see, my title tag starts off with that keyword:
4. Embed Title Tag Modifiers
Title modifiers are basically phrases that are typically added to search queries, such as the year or "best." This is generally done by search users because they want ultra-specific results. Here are some examples of SERPs.(search engine results page)
5. Use Your Keyword Once In The First 150 Words
- Google puts more weight on your page's first 100-150 words.
- Put the "on-page SEO checklists" keyword at the start
- So make sure to use your keyword once here.
6. Use Your Keyword in H1, H2, or H3 Tags
- Make sure to include your keyword in H1, H2, or H3 tags.
- You might have noticed the keywords "on-page SEO Checklist" in the first subheader on this page:
- This helps rank higher for that keyword.
7. Optimize Images
The images you use say a lot about your content.
Unfortunately, Google still can't "see" images as a human can.
So to help them understand your images, you want to optimize your image alt tags and filenames.
Here's how:
The above is a screenshot from my computer. Choose the picture from the computer, then add it to this page.
Steps to Add Alt Text in Blogger
- Click the image and then the Settings icon:
- Then enter your alt text:
Tell Google that it is a Tubebuddy image.
Add a short description: An SEO tool to increase your Youtube views and subscribers.
8. Use Synonyms and LSI Keywords
Don't stuff your post with keywords. Use keywords naturally like a conversation. Today, Google AI is intelligent.
So instead of using the same keyword 1000 times, use synonyms and LSI keywords.
For example, you want to rank for "how to startup affiliate marketing".
Well, you'd want to mention that exact keyword a few times on your page… and synonyms like:
Affiliate marketing startup
Starting your affiliate marketing
What is the Affiliate market and How to startup
How to set up an affiliate marketing business
Next, add some LSI keywords.
Latent Semantic Index
LSI stands for Latent Semantic Index(ing). This computer program is designed to learn various synonyms based on context. It's a method that uses mathematical techniques to find relationships between words and concepts within a piece of content.
Check out LSIGraph.com. For more detailed information, it may help to grab more LSI keywords.
9. Use External Links
Make sure to link out to 3 -5 authority sites in your article.
For example, Wikipedia and Google.com.
10. Use Internal Links
Whenever you publish a new post or page, link to 2 other posts/pages on your site.
Tip: Use keyword-rich anchor text in your internal links.
For example, the anchor text "on-page SEO checklist" in this internal link:
This tells search engines that the page I'm linking to is about: "on-page SEO checklist".
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