Best SEO Tools for Site Audits (free) - David Au

Introduction

I need to do a site audit for my blog. Yes, I meant the Best SEO Tools for Site Audits (free). In the recent two weeks, I have noticed that my blog's average position is sluggish.  The number of clicks is more or less stagnant while the total impressions are at snail's speed slowly increasing. I am not happy with the blog traffic as shown by the Google Blogger statistics and Google Search Console. Blog traffic is measured in visits, sometimes called "sessions," and is a common way to measure online effectiveness at attracting an audience.  I thought I may have done something against the Google Guideline, or maybe there were new changes in the Google algorithm.  I need to go through the SEO checklist and figure out the issue. And I need an SEO tool to audit the blog.

What is included in a site health audit?

This type of website audit assesses the architecture and usability of a website:

• onsite and technical SEO, 
• page speed, 
• internal links, 
• external links, and other factors, including 
• meta descriptions, 
• broken links, 
• robots. txt, 
• load time, 
• page titles, and 
• site structure.

30 minute powerful SEO audit by Neil Patel

Google's best free SEO tool?

1. Google Search Console, 
2. Page Speed Insights offers web page speed feedback.
3. Rich Results tool. This helps diagnose issues with your structured data and confirms whether the structured data qualifies for rich results.
4. Google’s Structured Data Guidelines. Making a mistake with structured data could result in a manual penalty.
5. Google Lighthouse is a tool that’s built into Chrome. It is also available as a Chrome Lighthouse Extension.
6. Google Trends
7. Google Analytics

More on-page optimization tools for free:

• Ahrefs Keyword Generator. ...
• Ubersuggest. ...
• Bing Webmaster Tools. ...
• Ahrefs Backlink Checker. ...
• SEM Rush. Similar to the other tools mentioned above, SEM Rush has a free version of its robust tool.

SEO audits

SEO audits can help you identify opportunities to boost your website's performance, gain insight into your competitor's marketing strategies, and ultimately make your business more money. Even if you think that your website is perfectly healthy, you might be surprised by what an audit can reveal.

Final Thought

SEO audits are important to keeping your blog/site SEO up to date. If your blog/website isn't properly optimized for search, you simply missed most of your potential customers. Via SEO you can build up organic traffic to your blog.  Over time it boils down to providing helpful content for more target audiences. When you consistently do that, your organic traffic will increase each month. 

Source:

Search Engine Journal

Google.com