Introduction
In today's rapidly evolving digital landscape, the concept of money has undergone a significant transformation. The allure of affiliate marketing as a lucrative venture has captivated many, including individuals like me, David Au, hailing from Toronto, Canada, a proud grandpa with kids and grandkids. During the ongoing pandemic, I delved into the depths of affiliate marketing with a burning curiosity. I aimed to uncover the secrets of this potentially profitable market and see if I, as a grandpa, could generate some additional pocket money through affiliate programs.
Who is my audience?
- People seeking information about digital marketing.
- Individuals who have recently started blogging out of interest.
- Aspiring online store owners looking to sell their products digitally.
- Those eager to learn the ropes of online business.
Table of Content
- What is Affiliate Marketing?
- What's the difference between an Advertiser and a Publisher?
- Advertiser (merchant)
- What and where is a Niche Market?
- What and where are the Platforms?
- Who are the Merchants?
- How does affiliate marketing work?
- Which Products to Promote?
- How to Start a Promotion?
- What are Keywords?
- The Pros and Cons of Affiliate Marketing
- Why use Google Blogger for affiliate marketing?
- Conclusion
What is Affiliate Marketing?
At its core, affiliate marketing involves selling goods and services from other individuals or companies known as merchants. These merchants provide products and offer commissions to affiliates like you and me upon successful transactions. It's akin to operating a store that profits from selling products sourced from these merchants.
What's the difference between an Advertiser and a Publisher?
When you sign up for a free affiliate account, such as CJ (Commission Junction), you become the affiliate, earning commissions. In CJ's terminology, you are referred to as a publisher. Publishers enjoy a range of benefits within the framework of the Publisher Service Agreement (PSA), but they must adhere to the terms and conditions set by the advertisers or merchants they promote.
Advertiser (merchant)
Advertisers, often referred to as merchants in certain affiliate programs, are integral to the paid affiliate ecosystem. Advertisers pay fees to platforms like Amazon, CJ, or Clickbank, and in turn, pay commissions to publishers (affiliates) for successful transactions resulting from their marketing efforts. Affiliates act as intermediaries, focusing on promoting products and connecting with customers. Commission rates vary according to product and merchant, so it's crucial to research individual merchant terms.
What is a Niche Market?
A niche market is a unique subset of the larger marketplace, often overlooked by larger competitors who focus on broader markets. Niche markets can encompass various interests, such as organic food, underwater cameras, vegan products, and more. Choosing a niche that aligns with your interests and target audience is crucial for affiliate success.
For example, an avid cyclist could delve into affiliate marketing by selling race bikes online and sourcing products from platforms like Amazon or Aliexpress. Similarly, a middle-aged vegan individual could promote vegan food or digital products through platforms like Clickbank, earning commissions with successful deals.
What are the Platforms?
Amazon
Amazon is a massive platform with 200 million visitors per month. She has 2.5 million sellers. The product ranges cover lots of well-known commercial brands and digital brands.
Commission Junction
Commission Junction is also known as CJ. She has 70,000 publishers selling big-name commercial brands as well as digital brands. She carries thousands of brands.
Shareasale
Shareasale is fast-growing, with 16,500+ merchants, 225,000 publishers, and 182 million sales in 2020. Join and sign up with Shareasale.
Who are the Merchants?
Which and how to choose your merchants? There are plenty of merchants from the platforms I have mentioned above. They are reputable multinational platforms. Therefore sourcing suitable merchants is not a problem at all. Choose the names we know and are a family with. Make use of Google search, YouTube search, and Amazon search. They help as they give more insight for us, making our decisions more accessible and better.
Which Products to Promote?
With a multitude of products available, selecting the right ones to promote is essential. Conduct thorough research and utilize free search tools, such as Google Search, YouTube Search, Amazon Associate Search, Commission Junction Search, and Shareasale Search, to identify the top-ranking products in your niche.
How to Start a Promotion?
To start promoting yuor business, a webiste is needed and web hosting is a service that makes your site or web application accessible on the internet. It's also one of the most essential elements to consider when building a website. Web hosting is typically provided by web hosts, (.g., Bluehost) which are businesses that maintain, configure, and run physical servers that house websites.
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Merchants often provide affiliates with valuable tools for promotion within their affiliate dashboards. Additionally, harnessing the power of social media can significantly boost your product-related website's traffic. Platforms like YouTube, Facebook, Instagram, Twitter, Pinterest, Tumblr, Digg, and Vimeo can serve as valuable promotional channels.
What are Keywords? How do they work?
In affiliate marketing, using keywords effectively is paramount. Incorporate relevant keywords into your product titles and descriptions to make your website discoverable by search engines. Ensure that these keywords are targeted and directly related to your chosen niche.
Consider leveraging popular sites to identify top-ranking keywords, allowing you to refine your content strategy. Tools like swipe files can also assist in crafting compelling advertisements and call-to-action messages.
Youtube
Go to Youtube.com and sign up for an account. It is easy to join, and it is free. You can upload your own videos and other people's videos with this account. Give a name under the title for each video and brief information under the description. You can include a link to promote your website/product in this area.
For example, this link to Freelance Pay Cheque" is a digital product from Clickbank, and when people buy through this link, I get some commission.
Youtube #Shorts
Shorts are now in the beta version. It offers a $100 million fund from 2021 -to 2022. It is time to join as it is free. Here people do not have any requirements to join. People do not need 1000 subscribers and 4,000 hours of watch time per the YouTube (regular) requirement. It is easy to join, and everyone can share the YouTube #Shorts fund.
Discover, buy, and sell goods with Facebook Marketplace. FB Marketplace is an e-commerce platform that connects sellers and buyers through meaningful interactions and unique interests. People can post their affiliate links to Facebook, the enormous social media where friends connect. Come here to visit me via Facebook.
People can automatically upload videos from their cellphones to Instagram and post them to Facebook, Twitter, and Tumblr. It is cool. It helps boost traffic to your vlogs, blogs, and websites.
Blogger
With Blogger, I have created several blogs. Some for Fun, some for Google Adsense, and some to promote my affiliate programs. It is straightforward to use, and it is free. Come and visit me at
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